The Secret Is In the Location!

For a business to boom, you need to be competitive in three areas, namely a) product pricing and quality b) service and c) marketing. Fail in one and the business will flop. Carefully choosing your location will take care half of your marketing. Even if you’re selling water from the fountain of youth, you won’t be able to sell anything unless you are exposed to your target market.

Same goes for food cart franchising. You must put it in a high foot-traffic area, such as in or near bus and train stations, near schools and offices or in malls. One client of mine earns around Php5,000.00 a day, because she put her business between a school and a market. Now that’s a smart woman. Cheap doesn’t always mean better. There is a reason why malls spaces are very pricey. While researching, one crew I talked to in Ever Gotesco Commonwealth (which charges a whopping Php25,000.00 a month) said, “Ay sir, mahina na yung tatlong libo dito…”. That’s “Three thousand pesos is low here…” for those who don’t speak Tagalog.

If you are not sure if your location is good enough, ask some professional help. Your agent will be happy to refer you to a professional location assistant. Read more commonly asked questions about food carts here.